I was hired by a University of Alberta faculty staff member to create advertisements promoting the upcoming WRS 450 class. The class served to revise and strengthen a final manuscript.

The professor required a digital advertisement, set to circulate on the television screens around campus, and a tabloid poster to post in classrooms. The ad was to appear clean, bright and friendly. I photographed and edited several writing materials to create visual cues for the advertisements. The headers are white, laid over top semi-opaque, lime green trapezoids to create depth and hierarchy over the images. The sub-text is forest green, matching one of the University of Alberta’s brand colours. Although all type is from a single, san-serif font family for clarity and consistency, hierarchy is emphasized further through font size, width and capitalization.